This course introduces concepts of Digital Marketing Fundamentals. It provides formats, hands-on experience, and worksheets to create digital marketing strategies in consonance with business objectives.
It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing is important and in this course, I will show you how to identify KPIs.
The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing Fundamentals. Digital marketing is an integral part of any marketing process. By itself, it is completely specialized and extremely vast.